The National Women’s Soccer League (NWSL) has exciting news for soccer enthusiasts: Denver has officially secured the league’s 16th franchise, poised to kick off operations in 2026. Leading the charge is Robert Cohen, the forward-thinking CEO of IMA Financial Group. This development is more than just a new team; it marks a significant step in the growth of women’s sports in the U.S., and local fans are gearing up for some thrilling matches.
This venture didn’t happen overnight. Back in December, the sports business industry was buzzing with reports from *Sportico* that Denver had entered exclusive negotiations with the NWSL to become the next expansion powerhouse. While Cleveland and Cincinnati were also in the running, Denver’s enthusiastic bid ultimately stood out. Notably, the franchise made a remarkable initial payment of $110 million for the expansion fee—an unprecedented amount for any women’s sports franchise in the U.S. This investment not only underscores the city’s commitment to elevating women’s sports but also sets a new benchmark for future franchises.
Over recent months, a solid ownership group has been assembled to support this franchise’s journey. Significant backing comes from Ariel Investments, which is committed to promoting equity in women’s sports through its subsidiary, Project Level. Mellody Hobson, co-CEO of Ariel, alongside former Washington Commanders president Jason Wright, is steering this initiative. This investment is not just about a game; it represents a broader movement towards enhancing visibility and support for women’s athletics.
Local residents Dhiren Jhaveri and Neelima Joshi are also stepping up as key investors. Instead of channeling funds through their company Kuvare, they are personally funding the team’s ambitions. Jhaveri, a notable entrepreneur and sports investor, has an impressive track record, including backing high-profile deals like the acquisition of the Minnesota Timberwolves and the Minnesota Lynx. It’s inspiring to see community members so invested in the local sports scene.
The ownership group is diverse, featuring sibling investors Jon-Erik and Kaia Borgen Moritz, as well as Molly Coors, whose experience as a director at AllianceBernstein is a testament to her expertise in corporate governance and investment strategy. With such a strong and varied group leading the franchise, the foundation is laid for a dynamic and successful team.
Cohen will take on the pivotal role of team governor, while Hobson will serve as the alternative governor. With her extensive affiliations—including being a minority stakeholder in the NFL’s Denver Broncos and sitting on the boards of Starbucks and JPMorgan Chase—Hobson brings a wealth of knowledge and influence to the project.
As Denver gears up for this new franchise, plans are already underway for a new stadium and practice facility. Fans can look forward to more details in the near future about the team’s name, logo, and colors—which will surely be a source of pride for the local community.
This move comes on the heels of a significant expansion season for the NWSL, which recently welcomed teams like the Utah Royals and Bay FC. Additionally, a Boston-based club is set to join the league in 2026, demonstrating the growing interest and investment in women’s soccer across the country.
For those in the Denver area and beyond, the development of this franchise represents a thrilling opportunity to embrace women’s sports. Fans will not only get to enjoy exciting soccer matches but also become part of a community that champions gender equity and celebrates the achievements of women in athletics. As the NWSL continues to grow and diversify, it reaffirms the idea that sports can be a powerful platform for change—something we can all get behind. So, mark your calendars for 2026 and get ready to rally behind the newest team in town!
