Denver’s journey into the National Women’s Soccer League (NWSL) is significant on many levels—culturally, geographically, and economically. Securing a franchise for the 2026 season not only adds another presence to the league but also magnifies the commitment towards women’s sports, which has been gaining momentum across the country. In conversations with Rob Cohen, the controlling owner of the new Denver team, it became clear that this venture reflects a vision rooted deep in community and dedication to elevating the game for women athletes.
Where Will They Play?
Cohen is enthusiastic about sharing the stadium plans, though details are still under wraps. He expressed the intention to build a dedicated stadium that meets the needs of the women’s team, taking inspiration from the innovative Kansas City Current stadium concept. Initially, they will kick off their season in a temporary venue, yet Cohen reassures fans that this is merely a stepping stone toward establishing a permanent home that embodies the vision for women’s soccer.
Cohen’s statements offer a glimpse into how this project is more than just about a physical structure; it’s about creating a legacy for women in sports. “When people see it, they’ll understand the vision and the strategy behind the bid,” he noted, highlighting the need for a world-class training facility specifically designed for female athletes. His ambition includes a location that maximizes accessibility, especially for fans relying on public transport throughout the Front Range. “It will be in a central area connected to mass transit, which will greatly enhance connectivity for everyone,” he assured, reflecting a thoughtful consideration of the fans that will support this team.
What’s the Team’s Name?
While the name and branding for the new franchise remain under wraps, there’s a buzz surrounding the symbolic use of dark green in their promotional materials. This palette will be a vibrant addition to the NWSL, which has not featured a team prominently utilizing green for over a decade. Boston’s NWSL entry also adopts a green theme, indicating a delightful trend where both teams can foster a sense of rivalry and camaraderie that embodies the spirit of women’s soccer.
Why Did the NWSL Select Denver?
Denver emerged victorious in the expansion selection for several compelling reasons. Among them, the ownership group’s ambitious and thoughtful plans resonated strongly with the NWSL. Importantly, the city stands out as one of the largest urban areas in the United States lacking a professional women’s sports team, revealing a significant market opportunity.
NWSL commissioner Jessica Berman emphasized the strategic advantages of Denver’s geographic location, which improves the logistical feasibility for teams traveling within the league. Denver’s bustling airport—one of the busiest in the world—facilitates travel not only for teams but also for fans eager to support the women’s game. Berman remarked, “Understanding the travel demands that professional players face each week… alleviating the travel burden on pro athletes will benefit us in achieving our long-term goals.” It’s this vision, rooted in enhancing the overall experience for players and fans alike, that led to Denver’s selection.
Who is Rob Cohen?
Rob Cohen is no stranger to the Denver sports landscape. As the Chairman and CEO of IMA Financial Group, a significant player in the insurance and wealth management sectors, he brings a wealth of experience to the table. His history in Denver’s sports scene is rich, having founded the Denver Sports Commission, which has been pivotal in drawing major events to the city—ranging from the MLB All-Star Game to NCAA basketball tournaments.
Cohen’s deep ties to the sports community, coupled with his involvement in the Salt Lake City bid for the 2034 Winter Olympics, speak to his dedication to advancing sports both locally and nationally. With a legacy of commitment and a keen understanding of the landscape, Cohen is poised to make this franchise a significant player in women’s soccer.
Who Will Coach and Play for Denver?
The task of assembling a top-tier coaching and operational staff is already underway. Cohen shared that the search for a general manager or sporting director would commence soon, showcasing a commitment to building a strong foundation from the start—a crucial step that many new franchises have experienced difficulties with in the past. This role is vital, especially with a fast-approaching timeline for selections.
Speculation naturally surrounds star players from Colorado, such as Olympic gold medalists Sophia Smith, Mallory Swanson, and Lindsey Horan, all of whom could potentially call this new team home. There’s excitement within the soccer community as fans look ahead toward a roster that could feature these prominent athletes. Cohen confirmed that they are already authorized to begin signing players, raising anticipation levels in Denver and beyond.
In summary, the introduction of a Denver NWSL franchise is not just a new team on the block; it’s a beacon of progress, capturing the essence of community support, women’s sports empowerment, and a future that looks increasingly bright for female athletes. Whether you’re a dedicated soccer fan or new to the sport, this endeavor evokes excitement for what’s to come—rooting for a team that strives to make history together with its fans. The Denver team stands on the brink of a dynamic journey that promises to engage and inspire an entire community, uniting them in the thrilling world of women’s soccer.
